This year marks Macy's 8th annual Believe campaign in partnership with Make-A-Wish. Inspired by the 1897 letter written by Virginia O'Hanlan asking the editor of the New York Sun if Santa Claus is real, Macy's encourages children today to believe as well - in Santa Claus as much as what he represents "love and generosity and devotion."
Every year, I take my kids to Macy's where they can write and mail their letters to Santa. In return, Macy's donates $1 (up to $1 million) for each letter to Make-A-Wish. In total, Macy's has donated $90 million dollars, with $10.8 million coming from the letter writing campaign.
This year, Macy's has introduced a new component - the Wish Writer app and stylus.
The app is available for free (limited play), or just $1.99 with $1 going towards Make-A-Wish. It's available for iOS as well as Android, which is great because I now have it on my iPad as well as my phone so both my "big kids" can play it.
The stylus is a fun component to the app - with the app included in the price of the stylus, as well as a $1 donation to Make-A-Wish.
For every letter written and sent to Santa using the app, Macy's will donate another $1 to Make-A-Wish.
So, what's the app like, and is it worth it? Honestly, I think it's worth it on its own merit. The app was designed with input from Dr. Steven Fox, a leading child psychologist and expert in play therapy and gaming. There are several mini games. G, who will be 8 in a few months, enjoyed playing through all the games, also. N, who turned 4 this past summer, is in love with the app and the Wish Writer stylus. She's definitely the biggest fan in our house, and asks to play "the Christmas game" every day.
In addition to the letter writing campaign, Macy's provides a number of other ways to support Make-A-Wish each year through purchase of "Believe" merchandise. And, if you're like me, you might be excited about the partnership with Godiva! Godiva is making a $50,000 donation this year in addition to selling Believe Bars exclusively at Macy's (along with a 19-piece Believe Holiday ballotin). The Believe campaign also supports schools and nonprofit community organizations with $1000 grants as well as the play's script and score royalty free for those groups who choose to perform the "Yes, Virginia" musical.
All in all, I think it's a great program, and a great reminder for this time of year that even small acts helping others can grow into something bigger.
This was not a sponsored post. Although I received the Wish Writer for free, I was not required to write or promote any portion of this Campaign. I just love programs that do good things. What are some campaigns that are especially close to your heart?